A pragmatic individual with product and customer marketing experience gained across the financial services sector.  Sallie started her career in public relations, working both client and agency side, but quickly moved into the wider marketing arena holding a number of different roles including, Product Manager Savings and Personal Credit to Customer Requirements Programme Manager to Group Marketing Manager Mortgage Retention.

Experience has been gained across a number of different companies which include GKN Engineering, Burson-Marsteller Financial, National & Provincial Building Society, Abbey (National) and Cahoot Bank.  Some examples of marketing activity delivered by Sallie are shown here:

Launching New Services - part of a team who launched the first 'Financial Services for Women Forum' for a regional building society, organised a press launch at the 'In and Out Club' London as well as supporting on-going press activity

Affinity Programmes - developing and implementing several affinity credit cards, Ski Club of Great Britain, WRVS and Schools Card, including launch activities and day to day product management

Product Development - developing and launching the first photo credit card for a building society including the design of processes from application through to delivering the card to the customer - resulted in c.60% take up from the existing card base

Counter Migration - devising and implementing counter migration strategies to encourage customers away from the branch counter to use more remote facilities

Product Launch - involved in the press launch of the first credit card from a building society with a choice of card designs, received extensive national and local coverage

Third Party Branding - on-going management of Safeway branded financial service products which included a basic current account and savings product

Product Migration - managing the migration and merging of several products from National & Provincial Building Society to Abbey (National) during the take-over in 1996

Customer Campaigns - identifying opportunities and delivering customer focused campaigns for a newly set-up outbound telephone call centre

Mortgage Retention - formulating, agreeing and implementing a mortgage retention strategy for a high street bank, setting short and long-term goals - contributed to to a year-end market share figure of 10%

New Brands - advising on design of product functionality and features, customer proposition and formulation of brand values for a new internet banking brand

Customer Experience - formulating and developing a customer experience framework, mapping the customer journey, identifying key processes and benchmarking the current state

Since joining Parallel Marketing, Sallie has successfully completed a Diploma in Copywriting which has enabled us to extend our range of services even further.

                                               

Sallie comments: "Companies will always want to meet business and customer requirements, getting the balance right is the skill of a good marketing professional."