Supporting our clients with the ability to write a variety of marketing materials was a requirement we identified at an early stage of our development.  The first thing that Sallie did when she joined the company was undertake a Diploma in Copywriting offered by the Institute of Copywriters.  She successfully qualified in December 2005 and has been able to offer a wide range writing skills to many of our clients.

Sales letters » pin pointing why customers would want to buy products or services and positioning as benefits

Leaflets » creating a headline and logical flow of information that is compelling to read

Brochures » encapsulating and showcasing what your business is all about

Presentations » creating succinct and relevant documents which are appropriate to the audience

Case studies » writing a 'true' story that demonstrates your products and services

Web pages » identifying, planning and writing relevant material that reflects brand values on-line

Newsletters » planning and writing a schedule of appropriate and timely articles

Press releases » finding the angle for a story and writing a newsworthy release for journalists

Copywriting can be taken as a 'one-off' exercise because you need a particular piece of marketing material or it can be included as part of our wider marketing support - it really depends on what you need.

Examples of work that we have done previously are available for you to see if you would like to contact us.  We are also more than happy to have an informal discussion about any requirements that you currently have, drop us an e-mail at simon@parallelmarketing.co.uk or call Simon on 07905 791 340.