A marketing communications specialist with corporate experience gained in the financial services and travel sectors.  Simon has held a number of roles across different marketing divisions ranging from Direct Marketing Manager to Retail Brand Development Manager to Head of Marketing Communications.

The companies where he has held his various roles include Martin Rooks Holidays, Thomas Cook, British Airways, Redwing Holidays, National & Provincial Building Society, Abbey (National), Norwich & Peterborough Building Society.  With over 20 years experience and the company founder he has successfully applied his skills across many more business sectors which is reflected in our client list.

Simon has plenty of examples of marketing that he has delivered over the years so here are some the things he has done:

Campaign Delivery - leading and managing the development of a contact strategy for a high street bank which involved overseeing the implementation of 250 campaigns through a team of 8 people with a budge of £14 million

Marketing Mix - planning and delivering the first integrated mortgage marketing campaign for a building society - increased mortgage sales by 45% year on year

Brand Values - facilitating the development of propositions and creating communication strategies to demonstrate the value sets of a high street bank's brand, using TV, press, branch, journalists and internal communications at all levels

Customer Segmentation - leading the process for identifying key customer segments from a building society database - increased profitability by 30% for certain segments

Direct Sales - facilitating and documenting the direct mail process for use in the development of customer relationships, agreeing the design specification for the database and identifying the data enhancement requirements

Merchandising - developing and implementing a completely new merchandising concept for a bank's 750 branches, including customer and staff channels as well as integration with merchandising walls - increased branch sales by 5%

Measurement - developing and implementing the evaluation process and measures for the on-gong tracking of 'value of the brand' - during the period demonstrated a 10% increase in value

Customer Communication - advising and managing the most effective way to communicate key messages to customers for regulated products, mortgages, savings, credit cards and insurance products

Agency Management - directing and managing the relationship with direct marketing agencies, agreeing contractual arrangements, pricing models and service level agreements

Brand Development - managing and developing all customer communication elements for a new insurance brand for a building society

Customer Experience - leading the development and approval of a consistent brand customer experience

Simon is a Fellow of the IDM and has been part of the Financial Services Council at the Direct Mail Assocation as well as tank the Financial Services Benchmarking Forum.

If you would like to hear more details on any of the above or need some more examples then get in touch and we can discuss further - e-mail simon@parallelmarketing.co.uk or telephone 07905 791 340

Simon comments: "Marketing has the power to change people's lives for the better or worse - it needs to be used for the benefit of the business and the consumer."