Simon is a Fellow of the IDM and has been part of the Financial Services Council at the Direct Mail Association as well as tank  the Financial Services Benchmarking Forum.

Campaign Delivery

leading and managing the development of a contact strategy for a high street bank which involved overseeing the implementation of 250 campaigns through a team of 8 people with a budget of £14 million

Marketing Mix

planning and delivering the first integrated mortgage marketing campaign for a building society - increased mortgage sales by 45% year on year

Brand Values

facilitating the development of propositions and creating communication strategies to demonstrate the value sets of a high street bank's brand, using TV, press, branch, journalists and internal communications at all levels

Customer Segmentation

leading the process for identifying key customer segments from a building society database - increased profitability by 30% for certain segments

Direct Sales

facilitating and documenting the direct mail process for use in the development of customer relationships, agreeing the design specification for the database and identifying the data enhancement requirements

Merchandising

developing and implementing a completely new merchandising concept for a bank's 750 branches, including customer and staff channels as well as integration with merchandising walls - increased branch sales by 5%

Measurement

developing and implementing the evaluation process and measures for the on-gong tracking of 'value of the brand' - during the period demonstrated a 10% increase in value

Customer Communication

advising and managing the most effective way to communicate key messages to customers for regulated products, mortgages, savings, credit cards and insurance products

Agency Management

directing and managing the relationship with direct marketing agencies, agreeing contractual arrangements, pricing models and service level agreements

Brand Development

managing and developing all customer communication elements for a new insurance brand for a building society

Customer Experience

leading the development and approval of a consistent brand customer experience