Since joining Parallel Marketing, Sallie has successfully completed a Diploma in Copywriting which has enabled us to extend our range of services even further.

Launching New Services

part of a team who launched the first 'Financial Services for Women Forum' for a regional building society, organised a press launch at the 'In and Out Club' London as well as supporting on-going press activity

Affinity Programmes

developing and implementing several affinity credit cards, Ski Club of Great Britain, WRVS and Schools Card, including launch activities and day to day product management

Product Development

developing and launching the first photo credit card for a building society including the design of processes from application through to delivering the card to the customer - resulted in c.60% take up from the existing card base

Counter Migration

devising and implementing counter migration strategies to encourage customers away from the branch counter to use more remote facilities

Product Launch

involved in the press launch of the first credit card from a building society with a choice of card designs, received extensive national and local coverage

Third Party Branding

on-going management of Safeway branded financial service products which included a basic current account and savings product

Product Migration

managing the migration and merging of several products from National & Provincial Building Society to Abbey (National) during the take-over in 1996

Customer Campaigns

identifying opportunities and delivering customer focused campaigns for a newly set-up outbound telephone call centre

Mortgage Retention

formulating, agreeing and implementing a mortgage retention strategy for a high street bank, setting short and long-term goals - contributed to a year-end market share figure of 10%

New Brands

advising on design of product functionality and features, customer proposition and formulation of brand values for a new internet banking brand

Customer Experience

formulating and developing a customer experience framework, mapping the customer journey, identifying key processes and benchmarking the current state